People:

Anna Pietrzyk-Simone - Strategy Director

Anna is a culture manager, producer and design advocate delivering impactful projects for international global brands, designers, and architects. She adeptly bridges the realms of big business, government, and cultural institutions through design-driven experiences. Her portfolio spans a diverse range of endeavours, from grassroots initiatives in South Africa to cultural projects across Europe, including her recent involvement in organizing a conference focused on reshaping London.

Anna had accumulated over 13 years of experience working at Ross Lovegrove Ltd in London, where she served as the head of communications and director of special projects. Subsequently, she undertook project leadership roles at MM-L, an architectural and design firm directed by Miska Miller – Lovegrove. Additionally, she contributed to research strategy at the design consultancy Monoko.to and oversaw projects for various international organizations and initiatives. Among these were her involvement with IDE (International Design Expedition) in Paris and Poland.

Notably, as the Producer of the 10th LREF (London Real Estate Forum) at the Barbican Centre, she led program delivery for NLA (New London Architecture), aimed at transforming the London cityscape.

As a co-founder of the Creative Project Foundation, Anna co-curated and produced the Young Creative Poland series in collaboration with government organizations. She initiated the designlink.pl, guide and co-curated the What’s for Breakfast? exhibition in Tbilisi, Georgia. Additionally, she served as managing editor of the book Discovering Women in Polish Design: Interviews and Conversations by Gian Luca Amadei. Anna is also the co-founder of On&On Designs, which introduces new creative talents to the retail, architectural industry, and cultural institutions in the UK, including Tate Edit, Heals, Manchester Art Gallery, and Kew Gardens.

Contributing to the Chiswick Oasis project, as part of the parent’s team that tackled air pollution at a local primary school, securing funds from Swarovski and Porsche, raising almost £100,000 in three months. The project was personally endorsed by Mayor Sadiq Khan.

She holds Master’s degrees in Design Strategy and Innovation from Brunel University in London and Management from the University of Warsaw. Before moving to London, Anna worked on developing the creative industries in South Africa at Design Indaba.

Joanna Caron-Delion - Creative Director of Media Production

Joanna is a Creative Director, Content Producer and Brand Storyteller with more than 20 years of experience shaping television, entertainment and branded content across European markets. Her career combines hands-on production expertise with creative leadership, giving her a strong understanding of how ideas move from initial concept and strategy through to production, launch and audience engagement.

She began her career in journalism at Polskie Radio Program Trójka, before moving into television production with Canal+ Warsaw and TVN, where she worked on live and entertainment programming, including Pogodowa Ruletka and Na Gapę. This early experience established her editorial instincts, storytelling skills and ability to deliver creative work within demanding broadcast environments.

Her career developed internationally at Jetix Europe, formerly Fox Kids Europe, where she progressed from Senior Promo Producer to Creative Manager for Disney Channel and Jetix across Central and Eastern Europe. In this role, Joanna combined creative direction with brand strategy, leading teams and developing on-air identities, promotional campaigns and cross-platform content for multiple markets.

A defining project was her involvement in the rebrand of Fox Kids to Jetix across Central and Eastern Europe. Joanna helped translate an international brand vision into locally relevant creative execution, overseeing campaigns and content that maintained a consistent global identity while responding to the cultural nuances of individual markets. Her work encompassed creative concepts, directing and producing promos, campaign development, team leadership and collaboration across marketing, programming and production.

Her experience extends beyond broadcasting into design, cultural projects and entrepreneurship. In 2014, she co-founded ON & ON DESIGNS LIMITED, an initiative created to introduce and promote European designers in the UK through curated exhibitions and events. This broadened her creative practice into experiential storytelling, curation and building connections between brands, designers and audiences.

Today, Joanna works independently across creative direction, video and content production, and brand strategy. Drawing on more than two decades of international experience, she develops distinctive creative concepts and translates them into compelling visual narratives and campaigns—combining strategic thinking, strong editorial judgement and hands-on production knowledge to create work that connects brands with their audiences.